Who are we?

Hyphae was started by four students from UCL who shared a passion for technology, entrepreneurship and independent businesses. We couldn’t work out why our beloved local shops, cafés, and restaurants were struggling to compete with major chains when their product was so much better.

Our research found that many of these businesses were failing to attract customers because they could not capitalise on the benefits of digital marketing;

For a small business using traditional social media marketing channels, tight budgets force a compromise between reach and targeting…